Juan Marcos Cuniberti — Designer & Founder

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I am an Argentine designer based in Turin, Italy, I was born in Mar del Plata into a family with deep Italian roots in Piedmont, and from an early age I was surrounded by stories of craftsmanship, beauty, and the culture of well-made things.

That heritage shaped the way I see design — not as style alone, but as a way of living.

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I am trained as an industrial designer, which means I think in systems: form, material, function, production, and human experience. Over the years I have worked with furniture, architecture, branding, and graphic design, always seeking to connect physical space with emotional identity. What has always fascinated me most is how people inhabit the world — how they move through their homes, how they relate to objects, and how design quietly shapes their daily lives.

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A serious work accident in Argentina became a defining moment for me. It forced me to stop and look at my life with clarity. I realized that I wanted more — more depth, more precision, and a broader horizon for my work. That moment led me to Italy, a country that had inspired me since childhood, to continue my journey inside one of the most respected design cultures in the world.

Today, from Turin, I run my own design studio while also working within a furniture company. This dual position gives me something rare: a direct connection between concept and reality. I am involved not only in designing spaces, but in understanding how they are built, produced, furnished, and delivered. This allows me to guide my clients through the entire process — from the first idea to the final environment — with clarity, efficiency, and confidence.

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My studio works with people who want to create homes, offices, and commercial spaces that feel intentional, elegant, and deeply personal. I design not just how a space looks, but how it is lived. Layouts, materials, light, textures, furniture, and atmosphere are all part of a single, coherent vision. I believe that a space should express who you are.
And I believe that great design must work beautifully in real life. My role is to translate identity into space — to create environments that support how people live, think, and feel.

 

Clients who work with me do not simply purchase furniture or drawings.
They invest in a way of living.