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Cuniberti
Juan Marcos Cuniberti — Designer & Founder
I am an Argentine designer based in Turin, Italy, I was born in Mar del Plata into a family with deep Italian roots in Piedmont, and from an early age I was surrounded by stories of craftsmanship, beauty, and the culture of well-made things.
That heritage shaped the way I see design — not as style alone, but as a way of living.
I am trained as an industrial designer, which means I think in systems: form, material, function, production, and human experience. Over the years I have worked with furniture, architecture, branding, and graphic design, always seeking to connect physical space with emotional identity. What has always fascinated me most is how people inhabit the world — how they move through their homes, how they relate to objects, and how design quietly shapes their daily lives.
A serious work accident in Argentina became a defining moment for me. It forced me to stop and look at my life with clarity. I realized that I wanted more — more depth, more precision, and a broader horizon for my work. That moment led me to Italy, a country that had inspired me since childhood, to continue my journey inside one of the most respected design cultures in the world.
Today, from Turin, I run my own design studio while also working within a furniture company. This dual position gives me something rare: a direct connection between concept and reality. I am involved not only in designing spaces, but in understanding how they are built, produced, furnished, and delivered. This allows me to guide my clients through the entire process — from the first idea to the final environment — with clarity, efficiency, and confidence.
My studio works with people who want to create homes, offices, and commercial spaces that feel intentional, elegant, and deeply personal. I design not just how a space looks, but how it is lived. Layouts, materials, light, textures, furniture, and atmosphere are all part of a single, coherent vision. I believe that a space should express who you are.
And I believe that great design must work beautifully in real life. My role is to translate identity into space — to create environments that support how people live, think, and feel.
Clients who work with me do not simply purchase furniture or drawings.
They invest in a way of living.
The beginning of a Life Dream
We believe that design is more than just about aesthetics—it's about creating meaningful experiences, solving real-world problems, and making the ordinary extraordinary. Founded by Juan Marcos Cuniberti, an Argentine designer with a passion for innovation, our studio was born out of the desire to merge artistic expression with functional design in ways that truly impact our clients and their audiences.
A Journey Across Borders
Our story begins in the city of Tandil, Argentina, where Juan’s fascination with design first took shape. With a background in industrial design, graphic design, and architecture, he honed his craft through years of study and experience, moving from one discipline to the next to gain a broad and versatile skill set. His journey led him to Turin, Italy, where he expanded his expertise in interior design and furnitures, acquiring lot of knowledge on materials, finishings and technologies keeping update with fashion trends and aesthetics.
The Vision Behind Our Studio
We view every project as an opportunity to not just create, but to innovate. Our mission is to deliver designs that are not only beautiful but also deeply functional—
designs that solve problems, streamline processes, and enhance the user experience. Whether we are crafting a brand identity, designing a space, or developing a digital product, our goal is always the same: to create something that resonates, that elevates, and that stands the test of time.
We are a studio that thrives on collaboration, continuously exploring new ideas and pushing creative boundaries. We embrace challenges as opportunities to grow, evolve, and refine our craft. Each project is a journey, and we’re here to guide our clients through every step of it—from concept to execution, ensuring their vision is realized and their expectations exceeded.
Our Approach: Design with Purpose
What sets us apart is our commitment to creating designs with purpose. We don’t just focus on the visual aspects; we focus on the entire experience. Our approach is deeply rooted in understanding our clients’ needs and goals, researching their industry, and tailoring solutions that are both innovative and practical.
Whether we’re designing a product, a brand, or a space, we keep the bigger picture in mind. We combine creativity with strategy, balancing form and function, beauty and practicality. We believe that the best designs come from a place of genuine passion and dedication, and that’s what drives us every day.
Looking to the Future
As we continue to grow and evolve, we remain committed to excellence, innovation, and client satisfaction. At [Studio Name], we are constantly exploring new techniques, staying on top of design trends, and pushing ourselves to do better, create better, and deliver better. Every project is a new chapter in our story—and we can’t wait to see where the next one takes us.
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Ramiro Arbulù
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